Relationships are built between people
The human connection differentiates
I believe all great marketing is storytelling. A marketing storyteller in Silicon Valley for 20 years, I can see what your company brings to the world and help shape powerful stories that resonate with customers – people. No BS, jargon or clutter. I know how to translate even the most complex technologies into compelling communications that connect. Hey, 92.3% of audiences are human! I led marketing for companies including Gartner, MediaMetrix, Excite, Autodesk, Yahoo!, InfoQ and Intermolecular.
I also have 20 years’ experience in improvisation, sketch comedy (and a cable show! Yep – that’s a whole story), and public speaking. I “get” human-speak! It’s simple, memorable, and focused on your audience. And it works.
Formal (and fun) stuff
I have an MBA in marketing from UC Berkeley and an MLA from Stanford University. I am a founding fellow for The Society for New Communications Research. I also run a marketing podcast when I’m not kicking jargon’s butt. I regularly perform sketch and improv in the SF Bay Area with my silly friends who are some of the most creative people I know. I live in San Jose with my big dude and little dude, my most favorite audience of all.
Kathy’s content has been featured in a number of places, including…
Social Media Today
The American Marketing Association’s Marketing Power Magazine
The Society for New Communications Research Journal