The Human Element: Our Humanifesto
“Keeping it Human” means making a great human connection, and having fun because humor is human. When customers feel a connection, and that a company “gets” them and their human challenges, they are more likely to buy.
Customers don’t exist to buy your stuff. Humans have needs, and they want reasons to be inspired and to trust. And, the best way to reach them is through stories. According to a study by Stanford University (Oct 2012), stories are remembered up to 22 times more than facts alone.
We believe treating people as people (and not targets to be hit) is the most important element to marketing success. People hate jargon, hype, company-centered content (“We, our, us, our methodology..blah, blah, blah)!
How We Can Help
We are a marketing communications company in San Jose, the heart of Silicon Valley and the San Francisco Bay Area. We provide marketing strategy, messaging, writing, and storytelling expertise to mid-sized b2b and b2c organizations so they generate more and better leads, close higher- margin business and retain profitable customers. We’re your outsourced marketing arm. We also offer fun, engaging facilitation, marketing workshops and talks. Marketing strategist, improviser, and storyteller, CEO Kathy Klotz-Guest is also a popular marketing speaker. Catch her Thursdays on BlogTalkRadio.
If you believe there is a better way to make marketing work for you and your customers – give us a call. 408.578.8040.