How Open-Mic Content Grows Audiences

An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic." Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. And clubs often (thought not always) don't pay open-mic participants. That can be good or bad depending on many factors. The point - to give comics exposure, build audiences for clubs, and allow clubs to preview [...]

By | 2017-02-14T02:18:01+00:00 October 13, 2016|0 Comments

Ten Brand Commandments – Co-Created Content

A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a [...]

By | 2017-02-21T22:25:31+00:00 October 3, 2016|0 Comments

8 Traits of Improvisational Business Leaders

We're All Improvisers in Business: Traits of Improvisational Business Masters The following is an excerpt from my new book, ""Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." All Hail "The Improviser-in-Chief" Bill Clinton is an example of a master adapter and he demonstrates the best traits of improvisational business leaders. In 2012, NPR called Bill Clinton "The Improviser-in-Chief" for his ability [...]

By | 2017-02-21T22:26:06+00:00 September 29, 2016|0 Comments

Strategic Business Storytelling (Part 2)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:26:41+00:00 September 15, 2016|0 Comments

Strategic Business Storytelling (Part 1)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:27:09+00:00 September 6, 2016|0 Comments

Great Companies Aren’t Just Storytellers: They Act on the Company Story to Drive Results

Business Storytelling vs. Storydoing In his recent HBR article, Ty Montague calls great companies 'storydoing' organizations. The premise: great companies are story doers, not just storytellers. Specifically, this means they take action on stories, and run efficiently and more profitably as a result. Montague has also written a book, True Story: How to Combine Story and Action to Transform Your Business. A Purposeful Company Story Aligns Resources The model used [...]

By | 2017-02-21T19:50:50+00:00 July 20, 2013|8 Comments

Hey CMO: Your Product Story Sucks! Great Product Marketing Needs a Better Story, II / II

This is part II/II. Read Part I here. Show How Customers’ Situations “Change” Users don’t buy ‘value propositions’; they buy something bigger that helps them in their lives. The most important part of a story, therefore, is showing how the hero/protagonist of the story changes. What can your customer do now because of your product or service that he/she could not do before? That’s story rocket fuel. Your product or [...]

By | 2017-02-21T19:52:49+00:00 July 9, 2013|0 Comments

Hey CMO: Your Product Storytelling Sucks! Great Product Marketing Needs a Better Story, I / II

Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because data itself doesn’t create what people want most: meaning. The resurgence in storytelling, the original social medium, is an important and welcome evolution for a number of reasons. Stories are memorable. And because they are [...]

By | 2017-02-21T19:56:42+00:00 June 28, 2013|6 Comments

Break the Fourth Wall for Brand Storytelling Success

Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for 2016 and thanks to Brian Fanzo who I interviewed in the article). The piece focused on how brands are finding success by letting users in on behind the scenes events. It’s also something I wrote about in my book: It's time to break the fourth wall [...]

By | 2017-02-28T04:27:38+00:00 January 17, 2017|0 Comments

Creating Ballsy Content with Jon Burkhart

Creating Ballsy Content - Why it Matters, What it Means, and How to Do it Jon Burkhart and I had a blast on a blab we did Thursday August 4th on how creating ballsy content (with a high badass ratio) is a creative imperative today. How do you push past fear, get bolder in your thinking, and how can improvisation (and yes and!) help? Also, why do Jon and I [...]

By | 2017-02-21T00:47:08+00:00 August 6, 2016|0 Comments

Creating a Risk-Taking Culture with Betabrand’s CEO

Creating a Risk-Taking Culture of Humor: A Podcast Chat with Betabrand's Chris Lindland New Ideas, Nonstop Yesterday, I got to have my second chat with one of my favorite podcast guests, Chris Lindland. The CEO of Betabrand, Chris has brought innovation, humor and a risk-taking culture to the company. And that has paid dividends. In less than two years' time, Chris transformed this "clothing meets Kickstarter" startup from [...]

By | 2017-02-21T22:27:38+00:00 August 5, 2016|0 Comments
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