Last week on my Blogtalkradio podcast, I talked about a topic that I believe is critical to great business storytelling: vulnerability. Too many business stories fail to connect because they 1) are not told through the lens of a human being (hey, you can’t hug a company!); and 2) they do not share any human vulnerability.
Being vulnerable allows human connection.
Business storytelling vulnerability doesn’t mean exposing your deep, dark secrets. It just means showing a little bit more about who you are – your pivots, your business and personal failures, your learning.
The important thing is to make sure your vulnerability is sincere and serves a relevant big idea – a point. Without both of those things, it’s hard for the audience to connect with you.
The art of storytelling means allowing the human to come through by showing a bit of vulnerability.
Business Storytelling Vulnerability: Listen the to the Podcast
How do you stay vulnerable in your business storytelling techniques? Leave me a comment! I would love to hear from you.
[…] While you don’t have to share so much as you might in a personal context, it’s imperative that your stories show some vulnerability – whether it’s about a f…. Businesses have to break the 4th wall (where they talk as humans to the audience and the audience […]