Storytelling Loves Specifics: Details Bring Stories to Life

Storytelling details matter because great, memorable storytelling loves specifics. Great details bring stories to life. In this edition of the #yesandbrand Facebook Live show, I chat about how specific details are a gift to your audience. They anchor your story in memorability, and that will help your storytelling stand out. Great Storytelling Loves Specifics Watch the video below. How do you use details in your storytelling to bring your [...]

By | 2017-03-27T18:19:20+00:00 March 26, 2017|0 Comments

How Open-Mic Content Grows Audiences

An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic." Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. And clubs often (thought not always) don't pay open-mic participants. That can be good or bad depending on many factors. The point - to give comics exposure, build audiences for clubs, and allow clubs to preview [...]

By | 2017-02-14T02:18:01+00:00 October 13, 2016|0 Comments

Ten Brand Commandments – Co-Created Content

A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a [...]

By | 2017-02-21T22:25:31+00:00 October 3, 2016|1 Comment

8 Traits of Improvisational Business Leaders

We're All Improvisers in Business: Traits of Improvisational Business Masters The following is an excerpt from my new book, ""Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." All Hail "The Improviser-in-Chief" Bill Clinton is an example of a master adapter and he demonstrates the best traits of improvisational business leaders. In 2012, NPR called Bill Clinton "The Improviser-in-Chief" for his ability [...]

By | 2017-02-21T22:26:06+00:00 September 29, 2016|0 Comments

Creating Ballsy Content with Jon Burkhart

Creating Ballsy Content - Why it Matters, What it Means, and How to Do it Jon Burkhart and I had a blast on a blab we did Thursday August 4th on how creating ballsy content (with a high badass ratio) is a creative imperative today. How do you push past fear, get bolder in your thinking, and how can improvisation (and yes and!) help? Also, why do Jon and I [...]

By | 2017-02-21T00:47:08+00:00 August 6, 2016|0 Comments

StoryDNA: Building Storytelling Organizations

Six Keys to Building Storytelling Organizations That Last Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of great marketing content. It's the foundation for building your content house. And building a solid content house can only happen when storytelling is in your organizational DNA. Story Atoms. Source: quotesgram.com The Role of [...]

By | 2017-02-28T06:50:30+00:00 June 28, 2016|0 Comments

Increase dramatic tension in business storytelling

Tension in business storytelling. Image source: gratisography.com How to increase dramatic tension in business storytelling I have learned so much over the years from comedy beyond just how to be funny; what has served me well is that I learned how to increase dramatic tension in business storytelling. The heart of great business storytelling and comedy is the same - it starts with the truth. Here is an [...]

By | 2017-02-21T22:30:25+00:00 June 24, 2016|0 Comments

Bust Boring Content! Sheet Fitters Example

I hear this a lot: "I work in a boring industry or I have a boring product. There isn't much I can do." I disagree. You can bust boring content. There is no boring product or industry - only boring marketing lacking imagination. I believe anyone can think more creatively about content. There are so many ways to get creative! Three Sheets to the Wind, Source: gratisography.com I [...]

By | 2017-02-21T22:31:41+00:00 June 23, 2016|3 Comments

Why John Oliver Rocks Content and So Can You

  John Oliver, Source: Youtube.com, This Week with John Oliver Why John Oliver Rocks Content I love John Oliver. He's up there in my comedy pantheon along with Key and Peele and Jon Stewart (who gave him his start on The Daily Show). He's smart, insightful, self-deprecating, and funny as hell. John Oliver rocks content and, well, so can you. I believe his show, Last Week Tonight with John Oliver, [...]

By | 2017-02-21T22:32:17+00:00 June 22, 2016|1 Comment

How Brands Use Live Streaming Video

My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. (Side note: here [...]

By | 2017-02-21T22:36:32+00:00 May 4, 2016|0 Comments
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