How to Generate Awesome Ideas for Content, Marketing, Products

Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy world. To do that you need to think differently. We know improv can help generate new insights and ideas on marketing, product innovation and content. We've innovated lots of new ideas using improv before. Check [...]

By | 2017-02-21T01:07:03+00:00 December 1, 2015|0 Comments

Changing Your Corporate Culture Means Changing Your Stories

Note: This is an updated post from last year. The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness – more so than the marketing stories we tell externally. There is no sound wall between external and internal worlds. That means before companies focus on customers and external marketing, they need to focus on employees, values and internal stories – all the things that [...]

By | 2017-02-09T00:48:12+00:00 April 22, 2015|1 Comment

Improvisation in Business: Better Co-Creation and Brainstorming, Part II

The right brain likes to invert assumptions and examine “what if” scenarios. Creative techniques such as SCAMPER, for example, start by suspending assumptions about products and what people need in order to see new things. And, by rearranging and modifying existing products, we can create new breakthrough ideas. The optimal scenario is integrated thinking that uses both left and right brain thinking, of course. Improvisation in Business We're [...]

By | 2017-02-21T01:51:10+00:00 April 19, 2015|0 Comments

Improvisation in Business: Better Co-Creation and Brainstorming, Part I

Note: this is an adaptation of a prior post from 2012. Improvisation in Business Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right brain techniques improvisation for idea generation is becoming more common within the enterprise. It's an idea whose time has come as co-created ideas, products, processes, business models, and processes for example often lead to better business outcomes. "Yes and" By improvisation, we [...]

By | 2017-02-09T00:48:53+00:00 April 19, 2015|0 Comments

Applying Improvisation to Improve Agility and Innovation – My Chat with Kat Koppett

On December 12th, I had a great chat with Kat Koppett. Kat is a fellow improviser-in-chief who also applies concepts from stage improvisation to the needs of business to improve performance. This means accepting others ideas and adding onto them (vs. denying them) in order to create new ideas and new ways of thinking about existing issues/products/ideas/processes/etc. Innovation and The Power of Improvisation Innovation is not always about resources; it's [...]

By | 2017-02-21T19:21:29+00:00 December 13, 2013|0 Comments

Video: Think Like an Improviser, Speak Like Your Customer – AINx Talk from the 2012 Applied Improv Network World Conference

View my AINx talk from the 2012 Applied Improvisation Network (AIN) World Conference Think Like an Improviser, Speak Like a Customer Blah, blah, blah, blah. This is what customers hear when we drone on about our methods. Every industry has its insider language; yet, customers should not be on the outside of that conversation! Improvisation is no different. Granted we have fun jargon. When we expect customers to learn our [...]

By | 2013-09-04T23:13:55+00:00 September 4, 2013|0 Comments

Want More Innovation? Start with Your Business Culture

Innovation and Culture On Thursday, June 13th, I had the pleasure of talking to my friend and colleague, Mary Beth Deans, about the importance of business culture in innovation. We're obsessed with innovation today. Yes, we need to innovate products, business models, experiences to stay relevant. Why aren't companies talking about innovation in corporate culture? It's time. It has been said: culture eats strategy for lunch (and dinner too!).If your [...]

By | 2017-02-21T20:00:29+00:00 June 15, 2013|0 Comments

Innovate the Improv Way – A Chat with Improviser Jeff Ringgold

Yesterday, May 23rd, I had the opportunity to chat with one of my favorite people on my radio show - fellow improviser, instructor, and facilitator, Jeff Ringgold. Jeff - my friend, mentor and tor-mentor! - has been performing and teaching improvisation for years in the SF Bay Area and in Los Angeles. When he's not teaching or performing, he's helping businesses apply the lessons of improvisation to teams. Jeff and [...]

By | 2017-02-21T20:02:43+00:00 May 24, 2013|0 Comments

Podcast: A ‘Customer Experience Design’ Chat with Mike Harding, Co-Founder of Re.Vu and Oddyssea

Hello all! On Thursday, April 11th, I had a fantastic and fun chat with my colleague, Mike Harding. I saw Mike present his ideas on design and product creation for the first time at Product Camp Silicon Valley 2012, and I knew we shared a common approach to the topic - it's always about the human experience. What do businesses need to understand about creating better customer experiences? How do [...]

By | 2013-04-11T23:50:45+00:00 April 11, 2013|0 Comments
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