Three Ways Marketers Kill Marketing – Video (humor)

Three Ways Marketers Kill Marketing There are three big ways marketers kill marketing: jargon; lack of a compelling story; and guilt and shame tactics. I discuss all of those in more detail in this video. See the Medium article of this post. I have always joked that the fifth horseman of the apocalypse is a content marketer. To get notified when I go live, sign up here! Watch the Video [...]

By | 2017-09-25T00:28:48+00:00 September 24, 2017|0 Comments

Most Product Storytelling Sucks: How to Tell a Kick-Ass Product Story

Your Product Story Matters Product Stories matter. Most of the time they stink. They stink because companies are focused on features and benefits. And it's not about that. In this video I discuss what matters and why when it comes to creating a kick-ass product story. Product Storytelling Resources To get notified when I go live, sign up here! I talk about great product storytelling here so check these articles [...]

By | 2017-09-24T22:40:40+00:00 September 24, 2017|0 Comments

Live Stream Success Tips with Ross Brand – #yesandbrandshow

Live Stream Success Tips to Unleash Your Inner Rockstar Few people know live streaming and video storytelling the way Ross Brand knows it. He is a true live stream video rockstar and he know how to help brands achieve live stream success. He is funny and smart and he knows how to prepare, let go and have fun. In this extended version of the #yesandbrandshow, Ross and I chat about [...]

By | 2017-09-24T21:40:28+00:00 September 24, 2017|0 Comments

Warren Whitlock Chats Guerrilla Marketing (video)

Warren Whitlock Chats Guerrilla Marketing In this episode of livestream show, #yesandbrandshow, I chat with influencer and great guy, Warren Whitlock, about Guerrilla Marketing, why marketing has completely changed and why it's as important now as ever to disrupt business as usual. To see more articles on marketing, click here. Want to see more of the #yesandbrandshow, visit the YouTube Channel and be sure to sign up for notification of [...]

By | 2017-09-25T00:26:31+00:00 July 30, 2017|0 Comments

Mixed Reality Storytelling – Chat with Shel Israel about AR and VR

Mixed Reality Storytelling In this episode from May 26th, 2017 of "yesandbrandshow" my Friday 10AM PDT FB live stream, I talk with Shel Israel. Shel is co-author of The Fourth Transformation with Robert Scoble. We get in depth about mixed reality storytelling with AR (augmented reality) and VR (virtual reality). We chat about the future, who is experimenting with mixed reality tech, and what brands can do now to better [...]

By | 2017-09-24T22:17:30+00:00 June 3, 2017|0 Comments

Business Satire on Medium From Kathy Klotz-Guest

Business Satire on Medium Business Satire on Medium - Kathy Klotz-Guest (image: Kai Oberhauser Unsplash.com) I love writing on the blog and other places including on Medium, especially love to write satire.  You can follow me there and here on my blog. So here are a few snippets of my business satire on Medium. Enjoy! Business Satire on Medium **************************************************************************** 6 “Selfless” Excuses to Use at [...]

By | 2017-05-18T21:23:41+00:00 May 18, 2017|0 Comments

Warren Whitlock Chat: Kathy and Warren Discuss Stop Boring Me!

Kathy and Warren Whitlock Chat About Kathy's Book, "Stop Boring Me!" In this episode, Warren Whitlock and I chat about my book, "Stop Boring Me!", why improv and marketing are about making your partners look good, and why no one ever writes me a check because they care about my services! Plus, we laugh a lot. https://www.spreaker.com/user/9497099/warren-witlock-interviews-kathy-klotz-gu

By | 2017-04-03T20:52:19+00:00 April 3, 2017|0 Comments

Speaker Pro Tip: Do you have your audience’s back?

Do you have your audience's back? When you focus on making your audience feel and look good, you stop worrying about how great you are. All that anxiety speakers face dissipates when we put the focus on serving our audience's needs. Speaker Pro Tip: Having Your Audience's Back Makes You a Better Speaker How do you have your audience's back?  You can watch the video here. [...]

By | 2017-03-27T18:19:53+00:00 March 26, 2017|0 Comments

Storytelling and Science: Who Owns the Narrative?

I am a storyteller. It's what I do. I help organizations create better stories. I am a story nerd - visible from the space station! We've been up to our eyeballs in analyses about political narrative in the wake of this past election. What about storytelling and science? This matters because as the political landscape has changed, so too, has the narrative being defined around science by a whole [...]

By | 2017-03-27T18:18:27+00:00 March 26, 2017|2 Comments

Break the Fourth Wall for Brand Storytelling Success

Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for 2016 and thanks to Brian Fanzo who I interviewed in the article). The piece focused on how brands are finding success by letting users in on behind the scenes events. It’s also something I wrote about in my book: It's time to break the fourth wall [...]

By | 2017-10-31T14:16:30+00:00 January 17, 2017|0 Comments
Show Buttons
Hide Buttons