Break the Fourth Wall for Brand Storytelling Success

Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for 2016 and thanks to Brian Fanzo who I interviewed in the article). The piece focused on how brands are finding success by letting users in on behind the scenes events. It’s also something I wrote about in my book: It's time to break the fourth wall [...]

By | 2017-02-28T04:27:38+00:00 January 17, 2017|0 Comments

Strategic Business Storytelling (Part 2)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:26:41+00:00 September 15, 2016|0 Comments

Strategic Business Storytelling (Part 1)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:27:09+00:00 September 6, 2016|0 Comments

How to Find Remarkable Stories

Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - how do you help people? What's the cause you are committed to that's bigger than you? It’s never about just your products. [...]

By | 2017-02-28T06:56:22+00:00 June 28, 2016|0 Comments

StoryDNA: Building Storytelling Organizations

Six Keys to Building Storytelling Organizations That Last Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of great marketing content. It's the foundation for building your content house. And building a solid content house can only happen when storytelling is in your organizational DNA. Story Atoms. Source: quotesgram.com The Role of [...]

By | 2017-02-28T06:50:30+00:00 June 28, 2016|0 Comments

Increase dramatic tension in business storytelling

Tension in business storytelling. Image source: gratisography.com How to increase dramatic tension in business storytelling I have learned so much over the years from comedy beyond just how to be funny; what has served me well is that I learned how to increase dramatic tension in business storytelling. The heart of great business storytelling and comedy is the same - it starts with the truth. Here is an [...]

By | 2017-02-21T22:30:25+00:00 June 24, 2016|0 Comments

Storytelling Leadership (video)

Executive Storytelling Leadership Trends and How-Tos As always I had a great time chatting about Executive storytelling leadership with my friends and colleagues, Annette Simmons and Karen Dietz. And we had a great surprise appearance from Jim Signorelli.  We chatted about values, authenticity, and empathy. Where is the empathy in executive storytelling? Watch the video here. We discuss lots of things including why the Hero's Journey is only [...]

By | 2017-02-21T22:34:34+00:00 May 26, 2016|0 Comments

Save the Children Storytelling Lessons

UK Campaign: Save the Children Storytelling Lessons My friend, lovely human being and fellow storyteller, Park Howell, shared the following campaign from Save the Children with me recently. It's a powerful and touching piece of storytelling:  Save the Children Storytelling Lessons Great storytelling does a number of things to pull us in. This particular video uses a few techniques that are effective in highly emotionally charged stories. Here [...]

By | 2017-02-21T22:36:05+00:00 May 15, 2016|0 Comments

How Brands Use Live Streaming Video

My article first ran on Convince and Convert. I am a storytelling and comedy nerd, a marketer, and a comic improviser. I know how important preparing and letting go is. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. (Side note: here [...]

By | 2017-02-21T22:36:32+00:00 May 4, 2016|0 Comments

How to be a More Human Connector: with Bryan Kramer

I had such a great time talking to my friend, Bryan Kramer of Purematter on the show recently. Bryan is an influencer, a down-to-earth nice guy and such a powerful connector. We had fun chatting about how to be a more human connector and the powerful lessons he's learned that we can all benefit from. I so relate to much of his journey and I know you will, too. Follow [...]

By | 2017-02-21T22:36:59+00:00 April 21, 2016|0 Comments
Show Buttons
Hide Buttons