Storytelling Loves Specifics: Details Bring Stories to Life

Storytelling details matter because great, memorable storytelling loves specifics. Great details bring stories to life. In this edition of the #yesandbrand Facebook Live show, I chat about how specific details are a gift to your audience. They anchor your story in memorability, and that will help your storytelling stand out. Great Storytelling Loves Specifics Watch the video below. How do you use details in your storytelling to bring your [...]

By | 2017-03-27T18:19:20+00:00 March 26, 2017|0 Comments

Storytelling and Science: Who Owns the Narrative?

I am a storyteller. It's what I do. I help organizations create better stories. I am a story nerd - visible from the space station! We've been up to our eyeballs in analyses about political narrative in the wake of this past election. What about storytelling and science? This matters because as the political landscape has changed, so too, has the narrative being defined around science by a whole [...]

By | 2017-03-27T18:18:27+00:00 March 26, 2017|2 Comments

Break the Fourth Wall for Brand Storytelling Success

Last year I wrote a piece about live streaming (I was honored that it was a top ten post on Convince and Convert for 2016 and thanks to Brian Fanzo who I interviewed in the article). The piece focused on how brands are finding success by letting users in on behind the scenes events. It’s also something I wrote about in my book: It's time to break the fourth wall [...]

By | 2017-02-28T04:27:38+00:00 January 17, 2017|0 Comments

Strategic Business Storytelling (Part 2)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:26:41+00:00 September 15, 2016|0 Comments

Strategic Business Storytelling (Part 1)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By | 2017-02-21T22:27:09+00:00 September 6, 2016|0 Comments

How to Find Remarkable Stories

Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - how do you help people? What's the cause you are committed to that's bigger than you? It’s never about just your products. [...]

By | 2017-02-28T06:56:22+00:00 June 28, 2016|0 Comments

StoryDNA: Building Storytelling Organizations

Six Keys to Building Storytelling Organizations That Last Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of great marketing content. It's the foundation for building your content house. And building a solid content house can only happen when storytelling is in your organizational DNA. Story Atoms. Source: quotesgram.com The Role of [...]

By | 2017-02-28T06:50:30+00:00 June 28, 2016|0 Comments

Increase dramatic tension in business storytelling

Tension in business storytelling. Image source: gratisography.com How to increase dramatic tension in business storytelling I have learned so much over the years from comedy beyond just how to be funny; what has served me well is that I learned how to increase dramatic tension in business storytelling. The heart of great business storytelling and comedy is the same - it starts with the truth. Here is an [...]

By | 2017-02-21T22:30:25+00:00 June 24, 2016|0 Comments

Storytelling Leadership (video)

Executive Storytelling Leadership Trends and How-Tos As always I had a great time chatting about Executive storytelling leadership with my friends and colleagues, Annette Simmons and Karen Dietz. And we had a great surprise appearance from Jim Signorelli.  We chatted about values, authenticity, and empathy. Where is the empathy in executive storytelling? Watch the video here. We discuss lots of things including why the Hero's Journey is only [...]

By | 2017-02-21T22:34:34+00:00 May 26, 2016|0 Comments

Save the Children Storytelling Lessons

UK Campaign: Save the Children Storytelling Lessons My friend, lovely human being and fellow storyteller, Park Howell, shared the following campaign from Save the Children with me recently. It's a powerful and touching piece of storytelling:  Save the Children Storytelling Lessons Great storytelling does a number of things to pull us in. This particular video uses a few techniques that are effective in highly emotionally charged stories. Here [...]

By | 2017-02-21T22:36:05+00:00 May 15, 2016|0 Comments
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