Marketing Made Human
Marketing and Innovation for Customer-Facing Success
In a noisy world, you must connect with the human side of customers to stand out. We offer communications that engage, not enrage, because we don’t use jargon-filled marketing-speak. We leave that to our competition.
Marketing-Made-Human PulsePoints™ Reviews
You have to “touch” your customer many times before you touch their wallet! We call them Pulse Points—how human is that?! Our review starts with the marketing fundamentals and then identifies areas where we can:
- Differentiate your messages to increase visibility and marketing return
- Communicate benefits effectively while making you memorable!
- Help your “stories” work across the right media (print, new media, video, etc.)
Marketing Research and Metrics Development
How do you know if your products are what customers need? What are customers saying about you? Are you targeting the right ones? Is your messaging working? Customers aren’t a group of targets with dollar signs over their heads. They are people. We talk to them, look at their behavior, and then align your strategy with how customers use your services to meet real human challenges. We can also help customers develop the right metrics for their marketing programs, so you know how your marketing is working. See how Keeping it Human delivered big results for one client.
HumanSpeak: Storytelling that Speaks to Your Customers
All great marketing is storytelling. Whether you are a company or a non-profit, we help you uncover your human story that powers all you do. Then we help you bring your story to life and connect more powerfully with your audience in telling it. Stories aren’t just for customers. We help you refine internal “sticky” stories for employees, too! We also offer SkillShops™ that help you ‘Jargon Detox,’ frame your story in a language customers will hear, and develop stories to enhance marketing returns.
Strategic Marketing Services: Messaging, Writing, and Implementation Support
To increase visibility, loyalty, and revenues, we help you create content strategies and materials that:
- Ensure that your content is “human”
- Make your stories stand out (web, print, social media)
- Translate to a more powerful customer experience
- Identify the right channels to connect with your tribe
- Provide copywriting, content placement, and social media support as needed
Powerfully Funny Marketing – Fun is an Area of Expertise
Humor is Human. Humor is Creative. Humor is Memorable. A “Powerfully Funny” overlay of humor on top of great marketing is a service we have successfully provided to clients over the years. But it may not be for you. Humor is a downstream decision; the way we approach marketing is the same, whether or not humor is added later. It all starts with solid fundamentals. We recommend fun in your communications if we think it works. And, hey, we are serious marketers…who just happen to love fun, too.