My Story: From Wasting Away in Jargonitaville to Keeping it Human
I was a hard-charging, well-paid, “get-it-done” marketing executive working in Corporate America. I had a high-powered job creating marketing that even I did not want to read, although management insisted. “Buzzwords sell” was the mentality: “We have game-changing, breakthrough technology that is shifting paradigms, and reframing KPIs….” If *I* didn’t want to read this stuff, imagine what customers thought.
Then one day, I was asked to create a campaign for a new product that was so filled with jargon, I suffered a jargon-monoxide poisoning attack. “No more!” I shouted. “How the hell does this BS create customer trust?!” After jargon-detox, I went off to find a better way with less jargon and more humanity and meaning. I ended up creating a company that banned jargon and embraced storytelling and humor, so that my clients could better connect with customers AND get better results. And ever since that day, I have helped clients with great stories buried under nonsense to uncover and tell their human story with clarity, purpose, and simplicity in their communications so they win in the marketplace. That means their customers win, too. Now, I and my clients live happily – not crappily – ever after.
Suffering from Jargonstipation? There is a better way to connect with your audience and inspire action.
Call me at 408.578.8040. Together we can excavate your story, and shout it to the world proudly, loudly, and “humanly.”