When it Comes to Content, Think Like A User

When you are planning your content strategy – whether it’s video, articles, whatever – step back and ask yourself: What makes great content, and what makes people want to share it? Lots of people ask me how to create viral content. If I knew that, I’d bottle it. [...]

By |2017-02-14T01:53:26+00:00September 9, 2011|

Keeping B2B Marketing Content “Human”

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. [...]

By |2017-02-14T01:48:21+00:00May 23, 2011|