Keeping Marketing Human Means Keeping it Simple

Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets you far ahead of the pack. Whether it’s your offerings, your service, all the ways you engage with your customer or your marketing messages, simplicity gives you a big advantage. Complexity alienates and destroys value. [...]

By | 2017-02-14T01:48:33+00:00 July 19, 2011|0 Comments
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