Think Un-Product I was waiting to see the movie, “Lincoln,” last weekend when the this “trailer” played in the theater. “Oh no,” I thought, another cliché movie about finding love and missed connections, literally and metaphorically – as love between two bloggers blossoms as a result of a [...]
I love the Olympics – the games, the glory, the intensity. I especially love the sports that defy gravity, for example, gymnastics. How these people do what they do leaves me awestruck and inspired. Yet, the best part of the Olympics for me is the storytelling. All [...]
If you haven’t seen a few TED talks (live or via TED.com), you are missing out. If you have, well, you know how great the talks are. TED (Technology, Entertainment, and Design) and TEDx – independently organized conferences focusing on local communities– are well-run and inspiring events that [...]
I had the pleasure of chatting with my colleague and co-conspiring mischief maker, Shel Israel, about his latest book, Stellar Presentations. Shel and I first met as Founding Fellows of the new media research think tank, Society for New Communications Research, sncr.org. A masterful storyteller, Shel Israel is [...]
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we ended up doing a few longer ones. The best bet is to do [...]
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their finances. Infusing applications and great content with immersive gaming elements encourages interactions that [...]
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few things. It’s also a great time to revisit your company’s messaging and see [...]
Check out my Jargon Be Gone! video intro on this blog topic, and start your jargon-detox program now;-) We live in a world of noise and communications overload. Everyone communicates, and yet few of us actually connect at a meaningful level. This is especially true in marketing. Think [...]
Recently, on September 6th, Yahoo! fired its latest CEO, Carol Bartz, in what has become an endless stream of attempts to pick itself up and redefine itself. I liked Carol and I like Yahoo! As I write this piece, I feel sadness. You see, I loved Yahoo! I [...]
Missed the SFAMA's video marketing panel? No problem. Check out the event recap. I, along with fellow panelists, had a blast discussing what's working - and what isn't - with video marketing!
