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Business Storytelling Truth: And Nothing But the Truth!

By |2018-10-15T16:05:59+00:00October 15, 2018|

Business Storytelling Truth in a World of Fake News I was on a podcast recently with friends and colleagues to promote our StoryCo Conf in LA on Oct 25th (note: still FREE tickets available here at storyconference.info). storyconference.info Over the weekend, someone wanted to argue with the idea that the truth is an important - maybe even the most important part - of business storytelling. Now, we didn't get to [...]

3 Ways to Build Storytelling Culture

By |2018-09-18T18:08:34+00:00September 18, 2018|

How to Strengthen and Build Storytelling Culture I have written (and chatted) at length about ways to build storytelling culture over the years. In this short clip for my 'Yes And Brand' Show I give 3 specific ways to reinforce a storytelling culture in any organization. Here is a link to my prior article on how Zappos uses storytelling to redefine a story culture around customer service. Enjoy. What do [...]

Interactive Storytelling Lessons: How a Silent Film Comedy Stuntman Changed Everything

By |2018-08-29T22:51:12+00:00August 25, 2018|

Interactive Storytelling Lessons from Silent Film Era Physical Comedy Interactive storytelling is not an option today. If you are not doing it, you will be left behind.  Harold Lloyd’s silent comedy was story *crack* to my 9-year-old brain. Here was a silent film era comedy stuntman who relied solely on visual comedy and object work to tell these funny and very human stories. I couldn't get enough of it. I [...]

Narrative Strategy: Conflict Powers Incredible Storytelling

By |2018-01-31T19:59:29+00:00January 31, 2018|

Anger is Story and Innovative Fuel: Why Conflict Powers Incredible Storytelling I spoke to a group of entrepreneurs recently about storytelling and conflict. Being an entrepreneur is hard - just like being an executive in a big company: both can be isolating. Many of these entrepreneurs expressed frustration, rejection and anger as well as passion and excitement. We all do. That is totally normal. Congrats - your human card is [...]

Storytelling And Employee Engagement

By |2018-01-28T23:40:14+00:00January 28, 2018|

Story of Teams: Storytelling and Employee Engagement #storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails.   Employees Don't Trust Employee engagement is all the rage...and most programs fail.  Why? Research tells us that once employees are paid at parity and perceive fairness, then money is not a motivator. It's not a lasting motivator. Yes, people want meaningful work and they [...]

Collaborative Storytelling – What Harold Lloyd Taught Me About The Power of Interactive Story

By |2017-12-10T21:18:03+00:00December 10, 2017|

  The Power of Interactive Story What Harold Lloyd Taught Me About The Interactive Power of Story Harold Lloyd's silent comedy was story *crack* to my 9-year-old brain. And it taught me everything about breaking the fourth wall to co-create with my audience. Collaborative Storytelling is not an option today. I've given several keynotes on this topic and I love seeing how audiences engage when I create scenes [...]

How Mixed Reality Will Change Business Storytelling

By |2017-11-20T23:33:28+00:00November 20, 2017|

Mixed Reality Will Change Business Storytelling and Content: From Telling to Sharing Experiences Sharing Experiences (Source: Unsplash.com)   Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of the world's most valuable brands (Forbes brand list) have created some kind of mixed reality experience for customers in an effort to grow [...]

Storytelling Solves Key Challenges

By |2017-11-07T19:05:56+00:00November 7, 2017|

Business Storytelling Solves Key Challenges Storytelling is more than just a marketing and branding practice. It’s bigger than that. In fact, storytelling solves key challenges for many organizations. Storytelling inside the company is where it all starts to improve outcomes for employees and customers. Storytelling Solves Key Innovation and Culture Challenges So here are some things storytelling can help with and a few ways I have worked with companies: Strengthening [...]

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Building a Customer Service Culture Through Storytelling

By |2017-10-09T21:21:00+00:00October 9, 2017|

Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair like she did. On this day in 2012 at a TEDx event, she was wowing the crowd with a story about what it means to earn loyalty through service. And customer service can be the [...]

Infographics Storytelling – A Visual Storytelling Chat with Brian Wallace

By |2017-09-28T18:32:35+00:00September 25, 2017|

Infographics Storytelling: Let's Get Visual! In this fun convo with Brian Wallace, our focus is Infographics storytelling. It's a growing and important part of visual storytelling strategy. We don't stay there too long - because when Brian and I get together, we talk about lots of stuff. For example, we discuss how marketing itself has changed, what storytelling is really about and why people need to think in stories. Of [...]