About Kathy & Keeping It Human®

About Kathy Klotz-Guest

Working with a Content Marketing Team

Storytelling and creative strategy are in my DNA. At 8, my first oral presentation was about Harold Lloyd, Hollywood’s premiere comic stuntman of the silent film era.  I even mimed! My creative, storytelling, and humor-nerd superpowers were visible from space as a kid.

Put More into Teams 

I ran teams in tech for 15 years – helping launch products, putting companies on the map and making millions in sales.  I even worked in 3 startups. I also did stand-up comedy and improvisation for 20 years. When I wasn’t performing, I was bringing some of those lessons back onto the business stage. I also earned an MBA and MA at Stanford University and UC Berkeley.

Today I am on a mission to help companies, cultures and teams unlock more creativity, storytelling, humor and happiness by focusing on human connections, collaboration, safety, having each others’ backs – something I learned in over 20 years of improvisation. Without inclusion and safety people don’t show up. We have to show up for them first. And bring plenty of humor and improv together with strategy. I also teach improvisation in its pure form as well as perform in addition to stand-up.

It’s what we put into teams that matters most!

What I’m most proud of is helping humans – employees and leaders – be happier and more creative. When people feel included and safe, they do their best creative work! In my years leading tech teams, I also learned how to follow, collaborate, listen and be inspired as much as inspire others to give their best.


My career is a story of using play as creative fuel. How does your culture focus on making peoples’ lives better?  It can and should run like an improv group with a collaborative “yes and” mentality. I started Keeping it Human ten years ago after my son was born and I realized I wanted to do this for more teams and cultures.

We’re all wired for creativity, and I am passionate about helping teams, leaders, and brands tell human stories, banish boring marketing, develop great culture, and unleash creativity for big ideas and results.  Business storytelling drives great marketing, innovation and culture.

Are you ready? 


  • Huffington Post
  • Inc.com
  • Social Media Today
  • Convinceandconvert.com
  • CustomerThink
  • MarketingProfs
  • Pragmatic Marketing
  • The American Marketing Association’s Marketing Power 
  • Business2Community
  • The Nimble Blog
  • Medium
  • The Society for New Communications Research
  • The Conference Board