Virgin Trains: A Viral Lesson in Humor and Customer Service

Virgin Trains: Poor Humor and Customer Service How not to handle customer service via Twitter - Virgin Trains How NOT to handle customer service complaints...this one hot off the press from my friends in London. With "honey," "love," "sweetie"....and other patronizing 'there, there' comments. Brands need to get that it diminishes a woman's legitimate issues. The 1950s called and even it doesn't want 'old timey' sexist comments back. [...]

By |2018-01-02T21:02:36+00:00January 2, 2018|0 Comments

Playful Brands 2017: My Roundup of Fun Brands

Playful Brands I love brands that play! Here is a list of some of my fave brands online. No, I am not getting paid. I love their fun, fresh voice and playful way to approach content and social media. They are not over the top - and they exhibit a fresh and sassy voice. Chubbies Shorts @chubbies. Sure, they follow only 3 ppl to manipulate Klout. But they do make me [...]

By |2017-12-12T18:36:33+00:00December 11, 2017|0 Comments

Collaborative Storytelling – What Harold Lloyd Taught Me About The Power of Interactive Story

  The Power of Interactive Story What Harold Lloyd Taught Me About The Interactive Power of Story Harold Lloyd's silent comedy was story *crack* to my 9-year-old brain. And it taught me everything about breaking the fourth wall to co-create with my audience. Collaborative Storytelling is not an option today. I've given several keynotes on this topic and I love seeing how audiences engage when I create scenes [...]

By |2017-12-10T21:18:03+00:00December 10, 2017|0 Comments

An Open Letter to My Speaker Brothers

To my speaking brothers, I adore you. You matter. And I know you care about your speaking sisters. I wanted to reach out to you and share something that happened recently that, sadly, is not an isolated case. As I debated whether or not to say something, I got nervous. I still am because I am taking a risk. Yet, I also know that sometimes the most important conversations require [...]

By |2018-03-30T19:58:25+00:00December 7, 2017|7 Comments

Livestreaming Video Predictions for 2018

Livesteaming Video Predictions One of my favorite people on the planet, Ross Brand, invited me to share my thoughts about 2018 by providing my livestreaming video predictions. Along with an amazing group of livestreamers who all add something unique to the mix, I added my prediction for 2018. 91 Livestreaming and Digital Media Predictions for 2018 Digital Media and Livestreaming Video Predictions for 2018 Click here to see [...]

By |2017-11-30T22:04:21+00:00November 30, 2017|0 Comments

How Mixed Reality Will Change Business Storytelling

Mixed Reality Will Change Business Storytelling and Content: From Telling to Sharing Experiences Sharing Experiences (Source: Unsplash.com)   Lots of big brands today are experimenting with mixed reality tech – virtual reality (VR) and augmented reality (AR) to create content. Forbes recently reported that 75% of the world's most valuable brands (Forbes brand list) have created some kind of mixed reality experience for customers in an effort to grow [...]

By |2017-11-20T23:33:28+00:00November 20, 2017|0 Comments

The Top 5 Worst LinkedIn Business Pick-Up Lines

The Top 5 Worst LinkedIn Business Pick-Up Lines   A few years ago, I wrote this post about bad linkedin notifications. I am happy to say I am getting less spam, although I think it's because I'm filtering more, or the AI bots are hard at work keeping that stuff away. Either way, progress. LinkedIn has gotten better. Way to go, #linkedin. I am still getting those notifications and invites [...]

By |2017-11-18T16:25:30+00:00November 18, 2017|2 Comments

Conference Cartoon – Kathy Klotz-Guest

Friday Fun: Conference Cartoon Introducing the Friday cartoon. Today it's the Conference cartoon. I am learning to draw freehand. As a writer, comic and strategist, I think in punchlines that create a visual. I am just not a drawer.  However, I am now doodling and sketching - skoodling - and committed to learning how to draw better!  So with help of Sketches Pro app for the iPad, I am trying [...]

By |2017-11-10T23:35:51+00:00November 10, 2017|0 Comments

FIR Podcast Guest – Kathy

Fir Podcast Guest Host   I was a FIR Podcast Guest Host! Last week, I had a blast chatting with Shel Holtz and Serena Ehrlich on the For Immediate Release (FIR) podcast where we discuss some hot topics in communications, PR, journalism and branding (Check out the more articles on branding and content on Kathy's blog).  What fun! This was my 2nd appearance on the show. I love being a [...]

By |2017-11-05T22:10:11+00:00November 5, 2017|0 Comments

Scary Things Bosses Say (And True Leaders Don’t)

Scary Things Bosses Say Boring content, bad storytelling and poor leadership are all scary. In time for Halloween, here are a few scary things bosses say (and true leaders don't) to employees. We've all hear crazy, scary things. If you hear these scary things bosses say, don't walk. RUN! Ahhhhhhhh!!!!!!!! "Go off and Innovate."  What does that even mean? It has no detail. "Sure, boss, I will get right on [...]

By |2017-10-31T02:43:47+00:00October 30, 2017|0 Comments