Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because data itself doesn’t create what people want most: meaning. The resurgence in storytelling, the original social medium, is an important and welcome evolution for a number of reasons. Stories are memorable. And because they are [...]
Kathy will be giving a webinar for Women in Consulting (WIC) on June 5th.
Thank you Nancy White for the graphic!
Download the PDF here: A More Human Model for Brainstorming