Marketing is about the story you tell your customers, and the stories they tell about you. If there’s a big gap between who you say you are and who customers say you are, you have a problem. I can’t tell you how many times I hear businesses talk about marketing efforts as branding, logos, and collateral. Yes, all of these things are important. Yet, your brand is not about [...]
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KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we ended up doing a few longer ones. The best bet is to do things shorter – 60 seconds or less. KKG: What’s new at Cisco? I’ve seen some of the funny stuff you’ve worked on! [...]