Facebook Marketing Using Humor with Brian Carter Facebook Marketing Using Humor On May 8th, I had the great and fun pleasure of chatting with author, Brian Carter. He and I were on a panel together talking about humor - a topic near and dear to both of us. Humor and depth create meaning and engagement in social media in general. In this podcast, we specifically focus on Facebook [...]
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On today's podcast, I covered a number of ways to add fun and humor to your marketing. Being funny is great - and there is no denying it. Even fun can be a huge benefit because it circumvents your audience's logic filter and allows your messages to get through. Tweet: When you make someone smile or laugh, the intellectual shield is lowered and you've created a space for connecting. [...]
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least 5 times to keep up his SNL-like co-hosting bonafides! I'm holding him to that. 2014 is THE Year for Humor in B2B Listen to the podcast. New Marketing Podcasts with kathyklotzguest on BlogTalkRadio Adding Humor [...]
I had a great conversation with fellow marketer, entrepreneur and humorist, cartoonist Kriti Vichare on my podcast Nov 26th. If you are an entrepreneur, you have to be able to laugh (and learn from) the inevitable stumbles along the otherwise romanticized path. She is the creator of the #entrepreneurfail comic series. Big Marketing Lessons Open your ideas to others. The value isn't in the idea alone; it's in the [...]
Fun and humor are great at driving awareness and conversation – that is what you need for the top of your funnel (yes, *that* f-word!). The surprise that humor creates is an effective pattern disruption precisely because it’s unexpected – especially in B2B. One day, humor in B2B won’t be such an anomaly. Until then, I’m on a mission of mercy. B2B doesn’t mean blah to boring! The first few [...]
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and in a world of sameness, increasing noise and complexity (big data, anyone?!), humor has the ability to start a conversation in a way that boring, white-noise messaging cannot. Make no mistake – the situation is [...]
I have written about the role of humor in sales and marketing many times. To read some of those articles, visit: http://kathyklotzguest.wordpress.com/2011/ https://www.keepingithuman.com/blog/ http://www.powerfullyfunny.com/powerfully-funny-resources.html After a recent panel discussion at an event where I was asked this question, I am revisiting it. The challenge: giving a short answer on a nuanced issue. The short answer is an unequivocal “yes” with a few obligatory, boring and important notes. The lens I [...]
Own Your Voice, Own Your Story and Impact I help leaders and teams step up, speak up and stand-up playfully and powerfully. Playful, powerful, bold people change the world. Let's build your playful, bold storytelling. How? using improv and comedy. Reach out today! Kathy served as closing keynote at AMA Cincinnati's 2018 Ignite CX Conference. A highlight of the program, she delivered the [...]
Humor Writing Humor is Human. A humorous overlay on marketing presentations, speeches, campaigns and video can work wonders in the right contexts. A little goes a long way. Be sure to check out our Humor page You’re Kind of a Big Deal: Ten Ways to Make Sure Everybody Knows it! READ IT ON MEDIUM Ten Ways to Unleash Your Creative [...]
On November 17, I had a great time chatting on the podcast with my friend and colleague, author and FunnyBizz founder, David Nihill, about comedy in marketing and speaking. This is a topic near to my heart and David's. Comedy in Marketing: A Chat with David Nihill Comedy in Marketing and Speaking Listen to the podcast now. Want other ways to lighten up? Here you go! Humor in [...]