Humor in Marketing: Betabrand Style
On February 26th, I had the great fun of chatting with Betabrand's Founder and CEO, Chris Lindland, about one of my favorite topics: using humor in marketing. I even let it go without teasing that he was a minute late for the call! I met Chris last year at FunnyBizz in SF. His company is using humor unlike many other organizations. Every day, the company launches new ideas and products [...]