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Humor in Marketing: Betabrand Style

By |2017-02-09T00:51:23+00:00February 26, 2015|

On February 26th, I had the great fun of chatting with Betabrand's Founder and CEO, Chris Lindland, about one of my favorite topics: using humor in marketing. I even let it go without teasing that he was a minute late for the call! I met Chris last year at FunnyBizz in SF. His company is using humor unlike many other organizations. Every day, the company launches new ideas and products [...]

Neuromarketing Persuasion – A Chat with Roger Dooley

By |2017-02-09T00:51:48+00:00February 12, 2015|

On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last few years. On this podcast, we chat neuromarketing, influence and persuasion and what marketers must do differently. Neuromarketing with Roger Dooley Follow Kathy Follow Roger Neuromarketing and Podcast Highlights Note: Roger uses "neuromarketing" in a very broad context. This podcast focuses not on measurement [...]

Content Marketing Funnel: Podcast with Jason Miller

By |2017-02-09T00:52:16+00:00January 27, 2015|

Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of "Welcome to the Funnel." Follow Kathy Follow Jason Tips From the Podcast 1. Inject your personality into it. The more you integrate your passion and knowledge of other things into your content, the more creative [...]

Top Marketing Posts in 2014 for LinkedIn

By |2017-02-09T00:46:10+00:00January 6, 2015|

Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most - what was most read, shared, and commented on. This post refers to my top marketing posts in 2014 on LinkedIn - and you can see most of those right here on keepingithuman.com too! [...]

Why Every Company Needs a Chief (Marketing) Improvisation Officer

By |2020-04-20T21:49:44+00:00October 4, 2014|

The following post is an update from a prior post from over a year ago. My update appeared in convinceandconvert.com on September 30: Why Every Organization Needs a Chief Marketing Improvisation Officer. Improvisation Makes People Better Marketers The New CMIO As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to improve client outcomes, being [...]

FunnyBizz Conference: A Humor in Marketing Movement

By |2017-02-21T02:05:07+00:00September 10, 2014|

David Nihill, FunnyBizz Conference Co-Creator FunnyBizz Conference Might Just Well be a Movement I had a fun time chatting with FunnyBizz Conference Co-creator, David Nihill, on the show on Thursday, September 11. I met David at in San Francisco in June 2014 - the inaugural launch of the conference. It was small - roughly 100 people - brought together at the SF Chapel by a common belief that [...]

B2B Facebook Marketing – Podcast with Brian Carter

By |2017-02-21T02:06:28+00:00August 28, 2014|

On August 28th, I had the pleasure of talking to one of my fave funnymen, Facebook experts and fellow comedy improviser, Brian Carter. We talked about his upcoming co-authored book, The Cowbell Principle (I am not going to him all the credit!), Facebook, how B2B needs to be thinking about marketing, and we are not above jargon-shaming for fun. Brian Carter Follow Kathy Follow Brian B2B Facebook Marketing [...]

Lighten Up Your Marketing! Seven Ways to Add Humor to Generate Conversation

By |2017-02-21T02:07:16+00:00August 27, 2014|

A version of my original piece was published in the Convinceandconvert blog and in MarketingProfs. Lighten Up Your Marketing Humor is Human! As content marketing explodes, so too, does the volume of noise. You have about 7 seconds to grab attention. To date, there haven’t been many great examples of humor in B2B. I believe this is changing. And, according to a global Nielsen Survey of Trust in Advertising conducted [...]

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Compelling Marketing Content with Jason Miller

By |2017-02-21T02:12:26+00:00July 30, 2014|

Marketing Content Expert, Jason Miller Compelling Marketing Content I recently had the fun honor of talking to one of my fave content marketing people, Jason Miller of LinkedIn. And while I am pretty sure he wouldn't describe himself this way (he's humble), he's a master at it. He's also a rock 'n' roll photographer - a pretty cool job. And I love that he mixes his personal passion [...]

Content Marketing Humor

By |2017-02-21T02:14:02+00:00July 24, 2014|

Humor is an important pattern disruption technique and it can change the way prospects and customers perceive your company. Humor is human! Sprinkle in a little levity - and boom, you can flip expectations. Content Marketing Humor: Presentation Create Better Marketing Content with Humor from Kathy Klotz-Guest How do you add comedy and humor to your content marketing? Let me know. Check out Kathy's ebook on Amazon!