6 Ways Poor Communication Kills Customer Value

The way you communicate with your audience either creates or destroys value. And communicating doesn’t mean that you’re successfully connecting with people. When marketing communication is brief, focused, and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see [...]

By |2018-01-06T02:29:19+00:00November 18, 2012|

The Accounting Industry Gets Human. Seriously!

I had the pleasure of chatting recently with Bill Sheridan (Communications Manager and Editor) and Tom Hood, CPA (Executive Director) of The Maryland Association of Certified Public Accountants, known as MACPA, a top thought leadership blog in the accounting industry. MACPA’s blog, CPA Success, has heavily evangelized not [...]

By |2012-04-12T17:13:47+00:00April 12, 2012|

Humanizing Sales – A Q & A with Sales Expert, Jill Konrath

Kathy Klotz-Guest (KKG): Thank you, Jill, for sharing your thoughts and experience with our readers today. Let's jump right in! So many people equate "selling" with the visual of a used car-salesman because there are so many examples of salespeople that are aggressive and "un-human." Yet, selling is [...]

By |2017-02-14T01:51:02+00:00January 20, 2012|

Is it Human? Amazon’s Frustration-Free Packaging

Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping gifts for his kids one holiday. Check out Amazon's video, Fighting Wrap Rage. Just recently, Amazon.com announced it has 80,000 products signed up to [...]

By |2017-02-14T01:51:25+00:00December 1, 2011|

Messaging Won’t Save a Bad Product

Not too long ago I was contacted by a company on the East Coast that sells add-on fireplaces. After reading my blog in several syndicated sites, I got a call from the company's founder. A nice man, he was looking to increase sales of his add-on fireplaces and [...]

By |2017-02-21T22:03:21+00:00November 17, 2011|

The Human Power of a Public Thank You

My soon to be 3-year-old son loves a show on Nick, Jr. called “Yo Gabba Gabba.” This show teaches all kinds of great behavioral lessons with musical numbers, including a recent one that I have been singing a lot lately, “Please and Thank You – Magic, Magic, Magic.” [...]

By |2017-02-14T01:53:04+00:00September 25, 2011|

Key to Great Video: A Human Connection

Just yesterday, I saw this video for the first time - a video of a young gay solider coming out live on the phone to his dad on the day "Don't Ask, Don't Tell" was repealed. Since then, I have seen it several times. Since its posting yesterday, [...]

By |2017-02-14T01:53:31+00:00September 21, 2011|