Is it Human? Amazon’s Frustration-Free Packaging

2011-12-01T16:48:20-08:00Dec 1, 2011 |

Amazon.com launched its initiative, "Frustration-Free Packaging," to combat what it calls 'Wrap Rage' in 2008 as CEO Jeff Bezos spent too much time unwrapping gifts for his kids one holiday. Check out Amazon's video, Fighting [...]