I had the great pleasure of chatting with my friend and fellow marketing colleague, Jennifer LeBlanc, on Thursday, May 9th about leapfrogging your brand. Your brand is an asset and one we don't give as much attention to these days - we're too busy being buried in tactical [...]
On Thursday, May 2nd, I talked about the latest research on neuroscience and neuromarketing and how it applies to storytelling. What should marketers know so they can better connect with customers? Listen to the podcast and find out. Listen to internet radio with kathyklotzguest on BlogTalkRadio
I've written a lot about knowing your core purpose and telling that story in marketing. It's your most important one. And I've had a number of conversations recently on this exact topic. So the blog post below is an updated version of the original piece I wrote about [...]
Stories are currency. They travel, persuade and differentiate. They speak to who we are and what we value. Sometimes the best stories require us to get naked - metaphorically speaking, of course. That means being vulnerable. And we hate being vulnerable. Naked Conversations, a seminal book by [...]
We all know there is way too much jargon in tech. I make it my mission to fight it. It's pervasive. Jargon, like a virus, multiplies. Jargon hurts your business. There is just too much noise out there; and if I can't 'get' what you do, I'll move [...]
Crapendectomy. One silly, made-up word caused quite a stir this week. I was asked to provide a webinar to an organization recently. They invited me and, by extension, my voice. My *authentic* voice. There is too much noise in the world and too much marketing that lacks [...]
Hello all! On Thursday, April 11th, I had a fantastic and fun chat with my colleague, Mike Harding. I saw Mike present his ideas on design and product creation for the first time at Product Camp Silicon Valley 2012, and I knew we shared a common approach to [...]
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted off my now several-years-old Hu-manifesto on humor (Humor-festo just doesn't sound right) and [...]
I had a blast talking with my colleague, Robin Fray Carey, the CEO and co-Founder of Social Media Today on April 4. We talked about content marketing strategies in the face of the content explosion. The pace of content is exponentially increasing. So what do businesses need to [...]
I’ve always joked that marketing is a not missionary position! There is truth in comedy. Marketing is about preaching to the already converted. Your job is to attract people who believe what you believe. Too many businesses focus resources on marketing individual products and services. While that is [...]
