Keeping Marketing Human Means Keeping it Simple

Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets you far ahead of the pack. Whether it’s your offerings, your service, all [...]

By |2017-02-14T01:48:33+00:00July 19, 2011|

Keeping B2B Marketing Content “Human”

There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. [...]

By |2017-02-14T01:48:21+00:00May 23, 2011|