Buyer Story: Why You Must Get It Right
Every buyer has a story about his or her work, what's wrong, what's right and why he or she does what they do. Conversely, every company has a story they tell buyers about why they [...]
Innovate Moneyball-Style By Changing Your Game
I watched Moneyball several weeks ago. Though I’m not a huge baseball nut (I enjoy it on occasion, admittedly); I watched it for the great story (and let’s face it, Brad Pitt being in it [...]
