Underlying every business decision is a personal need – a human need. It’s Abraham Maslow’s famous Hierarchy of Needs in action. Customers don’t make purely rational, logical decisions. Although for too long, B2B marketers acted [...]
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Start Playing! There are so many Creativity Lessons from Jim Henson. He was a genius: innovative, playful, whimsical, funny, driven. I [...]
Adaptability Mindset is a growth mindset. Sure, risk-taking can be scary. It doesn't have to be. And we need risk-taking for [...]