Great Marketing Answers the “Why”

Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on a feeling of connection rather than on some objective, decision-making criteria. Yep. Humans [...]

By |2017-02-14T01:48:52+00:00July 31, 2011|

Keeping Marketing Human Means Keeping it Simple

Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets you far ahead of the pack. Whether it’s your offerings, your service, all [...]

By |2017-02-14T01:48:33+00:00July 19, 2011|