Sometimes Bad Messaging Happens to Good Businesses! On Thursday, July 11th, I talked about the signs - and fixes - for bad messaging. How do you know if you're off? The reality is most people won't tell you that your messaging sucks. Clarity is your burden; not your prospect's. I discuss some of the signs that your messaging needs help and what you can do to fix it! Enjoy. Until [...]
Every business is in the simplicity business. This article discusses ways of simplifying messages so you uncomplicate customers' lives.
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your customer; it’s a marketing and sales problem for you that shouldn’t be ignored. It can kill clarity and your differentiation, and that’s a huge issue in a sea of noise and ‘data’ today. Jargon happens for [...]
Stop Messaging and Start Storytelling! Kathy will be giving a workshop on humanizing your products with stories on May 18th at Techmart in Santa Clara for the Silicon Valley Product Management Association.
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few things. It’s also a great time to revisit your company’s messaging and see how it's holding up. It’s easy for messaging – the essence of how you make your clients’ lives better – to become [...]
I love the wonderfully heartwarming classic holiday special, “Frosty the Snowman.” This year we introduced the holiday classic to my 3-year-old son. He loved it: the music, the fun, the message of believing in child-like wonder. Who wouldn’t like it?! Then, someone gave us a DVD of holiday specials that included a sequel my husband and I had never seen: “Frosty Returns,” a sequel made in 1992 and produced by [...]
Not too long ago I was contacted by a company on the East Coast that sells add-on fireplaces. After reading my blog in several syndicated sites, I got a call from the company's founder. A nice man, he was looking to increase sales of his add-on fireplaces and was convinced they had a "messaging" issue. If only they could make it "human," and use humor, he stated, he was sure [...]