No joke!  Although it sounds like the set-up to a punchline, right? Human and accounting in the same sentence! Who would have thought?

Keeping it Human did. We’ve always believed it matters, and that it is an issue important to every industry.

Small Business Labs calls “being human” a 2012 small business trend. As Steve King, Principal of, says: “If the accounting industry, “gets” that emphasizing the human dimension in business is real,  then it’s a “real” trend. We agree! Keeping it Human matters for customer relationships and profits.