How to Strengthen and Build Storytelling Culture

I have written (and chatted) at length about ways to build storytelling culture over the years. In this short clip for my ‘Yes And Brand’ Show I give 3 specific ways to reinforce a storytelling culture in any organization.

Here is a link to my prior article on how Zappos uses storytelling to redefine a story culture around customer service. Enjoy.

What do you think? How do you and your organization build storytelling culture? Leave me a comment.


Kathy Klotz-Guest is a story and creativity strategist, speaker and author. An improviser and comedian as well as an MBA, MA, Kathy brings interactivity, energy and innovation to events, talks, and workshops. She’ll have your audience laughing and learning and that’s what it’s all about. Well, *that* and the hokey pokey.

Interested in having her speak at your company?  Contact Kathy.

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