Innovation and Culture

On Thursday, June 13th, I had the pleasure of talking to my friend and colleague, Mary Beth Deans, about the importance of business culture in innovation.

We’re obsessed with innovation today. Yes, we need to innovate products, business models, experiences to stay relevant. Why aren’t companies talking about innovation in corporate culture? It’s time.

It has been said: culture eats strategy for lunch (and dinner too!).If your people aren’t creating, taking risks and innovating, change starts with organizational culture. So what matters most with culture? How do we change culture to better support and encourage innovation? What environments allow people to do their best work?

I work with marketing teams and innovating in marketing (products, messaging, business models) can be challenging if the culture doesn’t support risk-taking and experimentation. So this is near and dear to my heart: I’ve taught methods for strengthening risk-taking muscles at Stanford Continuing Studies.

Listen to the podcast by clicking the file below! Enjoy.
Kathy Klotz-Guest

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