View my AINx talk from the 2012 Applied Improvisation Network (AIN) World Conference
Blah, blah, blah, blah. This is what customers hear when we drone on about our methods. Every industry has its insider language; yet, customers should not be on the outside of that conversation!
Improvisation is no different. Granted we have fun jargon. When we expect customers to learn our terms, we add a burden. Speak the language of your customer – always.
We don’t need them to understand the applied nature of improvisation. Applied improvisation isn’t about theatricality; it’s about business performance. What we need businesses to understand is that applying improvisational techniques can generate positive business outcomes: increased revenues and productivity, lower expenses, greater learning and collaboration, and generate more and better product ideas, for example.
Think like an improviser, speak like your customer.