Hey CMO: Your Product Storytelling Sucks! Great Product Marketing Needs a Better Story, I / II

2024-07-08T19:32:52-07:00Jun 28, 2013 |

Product Storytelling Matters Humans are wired for stories; we’re storytelling animals. Yet, we’re living in an era of ‘Big Data’ information overload. There is too much data chasing too little mindshare these days. That’s because [...]