How The New TV Spot for Intuit’s TurboTax Hits the Storytelling Nail on the Head

2014-01-06T16:22:54-08:00Jan 6, 2014 |

That's right. Intuit's latest ad for TurboTax - that unsexy, boring accounting software - broke the mold. Finally. It's a great piece of storytelling. Here's why. It's never about your products and services. It's always [...]