Stop Marketing Bullshit – Use These Three Words
Bullshit is all around. And most of us agree we hate it. Yet, sometimes we do it. Yep - even me in my younger days. Until I realized how much marketing bullshit hurts us. We [...]
How Smart People Can Communicate Better
Business Communication: How Smart People Can Communicate Better I had the pleasure of discussing IntellectualSpeak with a few great people including Felicia Slattery and Tamsen Webster on Brian Carter's Podcast. Smart people often rely on [...]
Seven Deadly Communication Sins
The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to [...]
Turn Jargon-Monoxide into Human Speak – Six Steps
Turn Jargon into Human Speak Source: Wikipedia.org Jargon. It's the worst. We've all heard it, done it and regretted it after. Jargon is more than just lazy; it's marketing air pollution. I call [...]
Podcast: When Bad Messaging Happens to Good Business – Signs and Fixes
Sometimes Bad Messaging Happens to Good Businesses! On Thursday, July 11th, I talked about the signs - and fixes - for bad messaging. How do you know if you're off? The reality is most people [...]
Marketing with a Purpose Means Knowing Your ‘Why’
I've written a lot about knowing your core purpose and telling that story in marketing. It's your most important one. And I've had a number of conversations recently on this exact topic. So the blog [...]
Standing for Your Purpose – When S#%t Hits the Brand
Crapendectomy. One silly, made-up word caused quite a stir this week. I was asked to provide a webinar to an organization recently. They invited me and, by extension, my voice. My *authentic* voice. There [...]
Every Company is in the ‘Simplicity’ Business
Every business is in the simplicity business. This article discusses ways of simplifying messages so you uncomplicate customers' lives.
How to Eliminate Marketing Jargon-Monoxide Poisoning ™ Before It Kills Your Business
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written about before, jargon is not just a disservice to your [...]
Hey Marketers! Humanize Your Company
Kathy will be giving a webinar for Women in Consulting (WIC) on June 5th.
6 Ways Poor Communication Kills Customer Value
The way you communicate with your audience either creates or destroys value. And communicating doesn’t mean that you’re successfully connecting with people. When marketing communication is brief, focused, and simple, it can add value by [...]
Be a Better Marketer – Stop “Marketing!”
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Be a Better Marketer – Stop Marketing!
“You can make more friends in two months by becoming more interested in other people than you can in two years by trying to get people interested in you.” - Dale Carnegie Carnegie’s timeless wisdom [...]
Cut the Clutter! Successful Marketing Messaging Requires The Hard Work of Simplicity
Happy New Year! The New Year is a great time to get rid of clutter and start fresh! We do this with resolutions, with our financial portfolios, with our old clothes to name a few [...]
All Marketing Communicates; Great Marketers Connect
Check out my Jargon Be Gone! video intro on this blog topic, and start your jargon-detox program now;-) We live in a world of noise and communications overload. Everyone communicates, and yet few of us [...]
Great Marketing Answers the “Why”
Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on [...]
