Messaging Won’t Save a Bad Product
Not too long ago I was contacted by a company on the East Coast that sells add-on fireplaces. After reading my blog in several syndicated sites, I got a call from the company's founder. A [...]
Keeping Marketing Human Means Keeping it Simple
Complexity is easy; simplicity is hard. There is a lot of noise out there. If being simple were easy, everybody would have mastered it. That’s a great thing; when your competitors are convoluted, simplicity sets [...]
