Hey Marketers! Every Company Must Be a Storytelling Company
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, [...]
Got Digital Marketing Muscle? Shore Up Your Business Video Storytelling with Ten Practices
Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies [...]
Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part II of II
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we [...]
Video Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim Washer, Part I of II
An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 3
This is the third in a series of blog posts published on banking.com. Apps and games: Another great way to increase engagement is to offer fun mobile and web-based applications that help people manage their [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 2
This is the second post in a series of three published on banking.com. Video: Gen Y consumers watch a lot of online video (research firm ComScore reports the average American viewed over 23 hours of [...]
Millennials, Mirth, and Money: Making Gen Y Laugh and Learn Pays for Credit Unions, Post 1
This is the first of 3 posts that ran on banking.com. Today’s financial institutions, like other industry sectors, recognize how important it is to reach out to the Generation Y cohort of 18- to 30-year-olds. [...]
Every Company is A Storytelling Company
EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. [...]
