Last week on my Blogtalkradio podcast, I talked about a topic that I believe is critical to great business storytelling: vulnerability. Too many business stories fail to connect because they 1) are not told through the lens of a human being (hey, you can’t hug a company!); and 2) they do not share any human vulnerability.

Business storytelling vulnerability

Being vulnerable allows human connection.

Business storytelling vulnerability doesn’t mean exposing your deep, dark secrets. It just means showing a little bit more about who you are – your pivots, your business and personal failures, your learning.

The important thing is to make sure your vulnerability is sincere and serves a relevant big idea – a point. Without both of those things, it’s hard for the audience to connect with you.

The art of storytelling means allowing the human to come through by showing a bit of vulnerability.

Business Storytelling Vulnerability: Listen the to the Podcast

Check Out Marketing Podcasts at Blog Talk Radio with kathyklotzguest on BlogTalkRadio

How do you stay vulnerable in your business storytelling techniques? Leave me a comment! I would love to hear from you.

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