Buyer Story: Why You Must Get It Right
Every buyer has a story about his or her work, what's wrong, what's right and why he or she does what they do. Conversely, every company has a story they tell buyers about why they [...]
Four Ways to Tell a Bigger and Differentiated Company Story
Storytelling is the original social medium and humans are wired for it. As a marketer, storyteller, and improviser, I also believe it's one of the most important, though underutilized, skills for leading today. And it's [...]
Naked Storytelling for Entrepreneurs – Vulnerability Strengthens Purpose and Differentiation
As a storyteller and marketer, I’m constantly talking about the power of sharing your story. I meet lots of entrepreneurs who are changing the world with their vision – sometimes in a disruptive way with [...]
Marketing with a Purpose Means Knowing Your ‘Why’
I've written a lot about knowing your core purpose and telling that story in marketing. It's your most important one. And I've had a number of conversations recently on this exact topic. So the blog [...]
Great Marketing Answers the “Why”
Leaders sell ideas and inspiration, not services. They are adept at answering “the Why” – why they do what they do. It is a fundamental human question. People often buy products and services based on [...]
