A Marketer’s Hu-manifesto on Humor
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted [...]
Great Marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants
The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness - even more so than the marketing stories we tell externally. Ignore them at your own risk! There is [...]
