Social Media Author Jay Baer wrote an interesting piece this week (August 4) about a case of social media humor gone wrong. The culprit: the Facebook page of the Evansville, Indiana airport. The page featured the following post that people were responding to: We just saw a tweet [...]
I've written about Hubspot before. The company has a great sense of humor and it shows in its content, videos, and social media marketing. All business happens between people. And small businesses have to have a sense of humor to make it these days. It's tough out there [...]
Humor is about as human as you can get. It is one of the best ways to connect with an audience as well as increase your return on joy. Who doesn't want that?! I dusted off my now several-years-old Hu-manifesto on humor (Humor-festo just doesn't sound right) and [...]
I am a marketer. I am also an improviser. That means I am also a storyteller. Like improvisation, all great marketing is ultimately storytelling. Before I threw myself (slightly kicking and screaming) into improvisation, I did sketch comedy and stand-up. Few things will help you stretch your [...]
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! So listen up, funny ladies. This is part II of II of my interview. To read part I, click here. [...]
This blog post is my interview with Glass Hammer magazine. I was interviewed in January 2013 for a piece on women executives and their relationship with humor! This is part I of my interview. INTERVIEWER (TV): Tell me about your company, Keeping It Human. How did you [...]
Tired of the typical approach to networking? Hey who isn’t? You go to an event and try to meet people. People are filtering you in or out based on your name tag, and deciding whether you are worth their time (hey, you know the undignified ‘sizing up’ look). [...]
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and in a world of sameness, increasing noise and complexity (big data, anyone?!), humor [...]
Over the past few years, in addition to doing a lot of storytelling for video, I’ve had the privilege of interviewing digital marketers from Cisco, Ford, IBM, Goodwill Industries International and NetApp among other companies that are innovating successfully with video. While, of course, there is no home-run [...]
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we ended up doing a few longer ones. The best bet is to do [...]
