Improvisation in Business Storytelling
End of February 2016, I got to chat on a video blab with one of my fave fellow improvisers, Kat Koppett, about improvisation in business storytelling, and how principles of improvisation can help us be [...]
Improv and Content Marketing, Part II (video)
We - Brian Carter, Gary Ware and I - had so much fun in part I, that we came back for more! On July 30th, we had a part II of improv and content marketing. [...]
Improvisation in Business: Better Co-Creation and Brainstorming, Part II
The right brain likes to invert assumptions and examine “what if” scenarios. Creative techniques such as SCAMPER, for example, start by suspending assumptions about products and what people need in order to see new things. [...]
Improvisation in Business: Better Co-Creation and Brainstorming, Part I
Note: this is an adaptation of a prior post from 2012. Improvisation in Business Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right brain techniques improvisation for idea generation is becoming more [...]
Applying Improvisation to Improve Agility and Innovation – My Chat with Kat Koppett
On December 12th, I had a great chat with Kat Koppett. Kat is a fellow improviser-in-chief who also applies concepts from stage improvisation to the needs of business to improve performance. This means accepting others [...]
Marketing Storytelling: Six Big Lessons From Improvisation to Improve Your Results
I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line [...]
