Take Your Storytelling to 11 with 11 Tips
Just One Tip from 11 Great Storytellers I am on overload. You’re on overload. We’re all feeling it. So instead of the usual list of 100+ tips (who has time?!), I asked some of my [...]
Storytelling Techniques for Business: Differentiation by Once Upon a Time
Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay [...]
Marketing Storytelling [Infographic] That Kicks-Ass
Kick-Ass Marketing Storytelling in Five Steps Great marketing is about great storytelling. Stories stick, inspire, and move people to action. So how do you tell a better story? Here is my latest infographic: Five Steps [...]
Four Ways to Tell a Bigger and Differentiated Company Story
Storytelling is the original social medium and humans are wired for it. As a marketer, storyteller, and improviser, I also believe it's one of the most important, though underutilized, skills for leading today. And it's [...]
Marketing Storytelling: Six Big Lessons From Improvisation to Improve Your Results
I am a marketer and improviser and that makes me a storyteller. And “digital storytelling” is critical today. Few things stretch your comfort zone (read: scare the pants off you!) like improvisation (Think: Whose Line [...]
SVPMA: Humanize Your Product From the Inside Out
On Saturday, May 18, I gave a workshop to the SVPMA - the Silicon Valley Product Management Association - on how to use customers' human needs to design better products and craft marketing stories. That's [...]
Science of Storytelling – What Marketers Can Learn
On Thursday, May 2nd, I talked about the latest research on neuroscience and neuromarketing and how it applies to storytelling. What should marketers know so they can better connect with customers? Listen to the podcast [...]
Naked Storytelling…With Your Clothes On
Stories are currency. They travel, persuade and differentiate. They speak to who we are and what we value. Sometimes the best stories require us to get naked - metaphorically speaking, of course. That means [...]
Marketing Multiplier: Empowering Advocates with the ‘Right’ Stories
There is a big difference between customers and advocates. Advocates are the passionate fans that talk about you and, by doing so, scale your marketing efforts. They are your best and most important marketing [...]
Marketing Lessons From the Comedy Stage, Part II
This post is part II of II. To read part I, click here. Truth and authenticity. Truth makes compelling comedy. Great comics talk about what they know - the good, bad, and ugly. Hacks [...]
Marketing Lessons From the Comedy Stage, Part I
Comedy and marketing have much in common. Well, comedy is marketing, really. And some marketing is pretty comical, intentionally or not. Comedy is a priceless education. In addition to 20 years in marketing, my many [...]
Great Marketing Starts with Inside-Out Storytelling: Of Penguins and Elephants
The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness - even more so than the marketing stories we tell externally. Ignore them at your own risk! There is [...]
