Keeping it Human's Improv and Innovation Cafe' Improv & Innovation Cafe: Techniques for Better Marketing In this video hangout series, I talk about applying improvisation to marketing, storytelling, communications, and content as well as product innovation. Mike Bonifer of bigSTORY: Storytelling Techniques and Big Data In [...]
Storytelling Techniques for Business: You are as Differentiated as Your Story Note: this article is an updated version of a previously published piece. Humans are wired for stories; we’re storytelling animals. Here’s where stories pay dividends: according to recent Stanford research, stories are remembered up to 22 times [...]
Everybody Writes by Ann Handley Everybody Writes I had a great chat with Ann Handley, Chief Content Officer of MarketingProfs and author of the soon-to-be-released book, Everybody Writes. One of my favorite content peeps, Ann is always fun to talk to. In this episode, we chatted [...]
Every buyer has a story about his or her work, what's wrong, what's right and why he or she does what they do. Conversely, every company has a story they tell buyers about why they should buy. Sometimes, those stories don't match. That's an issue. Do you know [...]
(Note: I wrote this 3.5 years ago - still relevant with a few updates!) Storytelling Pieces. Source: pexels.com As a marketer and storyteller, I love that storytelling has made a huge resurgence in the last few years: in pop culture, in business culture, and in social [...]
June 2014 Brand new is my new ebook that just launched June 3rd 2014 and is only available in the Amazon store. Get yours today! Better Content and Storytelling with Humor
Kick-Ass Marketing Storytelling in Five Steps Great marketing is about great storytelling. Stories stick, inspire, and move people to action. So how do you tell a better story? Here is my latest infographic: Five Steps to Kick-ass Storytelling to Bring Out Your (and Your Audience's) Inner Superhero. Marketing [...]
Storytelling is the original social medium and humans are wired for it. As a marketer, storyteller, and improviser, I also believe it's one of the most important, though underutilized, skills for leading today. And it's not just about storytelling externally; it's about rallying your best storytellers inside the [...]
As a marketer and comic improviser, this is a topic near and dear to my storytelling heart. I know comedy can help marketers learn to connect with audiences in a much deeper way and make us better content marketers! I didn't learn that in business school. I recently [...]
While some companies are rewriting the playbook on product and service design, too often storytelling begins after the product is finished. Some of the most important storytelling, however, happens before and while the product is being built. The savviest designers know that telling the story of your customer [...]
