Kathy chats with Kerry Gorgone on the October 10th version of MarketingSmarts about her new book, "Stop Boring Me!"
Kathy chats with Vincenzo Landino about Happy Days, human jumping the shark and why improv matters in marketing on Episode 154 of Brand Boost.
69 Marketing Predictions for 2016 My friend and colleague, Bryan Kramer of Purematter compiled his list of 69 marketing predictions for 2016. I was honored to contribute alongside some really smart people I follow, know, and chat with. To see the predictions and where to double-down on your marketing efforts, check out the post! It's got some great advice. Here's to your marketing success in 2016. What are [...]
Social Media and Content Marketing Mindfulness Kathy talked to author and social pro, Janet Fouts, about content marketing mindfulness and social media mindfulness. How do we become more mindful? What does it mean? Mindfulness. Pic by www.gratisography.com You can watch the blab here. What does content marketing mindfulness (including social media) mean to you? I'd love to know in the comments below.
In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take my word for it. In May 2013, the PMI released its annual "Pulse of the Profession" report. Specifically, "$135 million is at risk for every $1 billion spent on a project. Further research on the [...]
Using Improv to Generate Awesome New Content, Marketing and Product Ideas Join me for this Blab on December 2nd where we will be innovating new ideas LIVE! It's hard to stand out in a noisy world. To do that you need to think differently. We know improv can help generate new insights and ideas on marketing, product innovation and content. We've innovated lots of new ideas using improv before. Check [...]
I had a great time chatting with Park Howell on the 'Business of Story' podcast last month. We talked about the story spine model, improv and why it matters for better storytelling, and we talk about fun Kathy-isms! It was a great conversation. It airs December 23rd, 2015.
Sites that Publish Kathy's Work You can read my work lots of places these days. Besides the blog, you can visit these great sites: Social Media Today Convince and Convert CustomerThink Marketing Profs Pragmatic Marketing Nimble Blog The American Marketing Association’s Marketing Power Magazine Business2Community Medium The Society for New Communications Research
Kathy will be speaking at WriterAccess's Content Marketing Conference in Las Vegas May 2016. More details TBD. You can listen to her webinar for WriterAccess here on using "Improv Comedy to Create Consistently Great Content Marketing Ideas."
Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most - what was most read, shared, and commented on. This post refers to my top marketing posts in 2014 on LinkedIn - and you can see most of those right here on keepingithuman.com too! [...]