Building a Customer Service Culture Through Storytelling

Her name was Vanessa L. and she had bright purple hair. She was a rock star. And so was her hair. It had spikes and was so cool, although I knew I wouldn't rock hair like she did. On this day in 2012 at a TEDx event, she was wowing the crowd with a story about what it means to earn loyalty through service. And customer service can be the [...]

By | 2017-10-09T21:21:00+00:00 October 9, 2017|0 Comments

Human Side of Business Communications – HuffPo Interview 8/15

In August 2015, Kathy was interviewed by the Huffington Post (author Phil Simon) about her business and the human side of business communications. Human Side of Business Communications Business communication is broken, but don't take my word for it. In May 2013, the PMI released its annual "Pulse of the Profession" report. Specifically, "$135 million is at risk for every $1 billion spent on a project. Further research on the [...]

By | 2017-02-22T01:05:08+00:00 December 7, 2015|0 Comments

Employee Storytelling: Video with Garrison Wynn

On Tuesday, August 4th, I had a great time chatting with best-selling author Garrison Wynn about employee storytelling, the stories employees tell and why it matters as a leading indicator and measure of organizational health. Employee Storytelling In this Google Hangout, we explore why knowing the stories employees tell matters. I start by sharing a real story from my days at a once high-flying technology company. In this story of [...]

By | 2017-02-21T01:25:24+00:00 August 6, 2015|0 Comments

Improv and Content Marketing, Part II (video)

We - Brian Carter, Gary Ware and I - had so much fun in part I, that we came back for more! On July 30th, we had a part II of improv and content marketing. In this episode, we demonstrated live how improv can be applied to generate new ideas for content. Keeping it Human's Improv and Innovation Cafe' Improv and Content Marketing: An Effective Way to Generate [...]

By | 2017-02-22T01:50:05+00:00 July 31, 2015|0 Comments

Humor in the Workplace: Video Chat with Drew Tarvin

This week I had a lot of fun chatting with Drew Tarvin, engineer, speaker, improviser and founder of Humor That Works about Humor in the Workplace for our Improv & Innovation Cafe' video series. Humor in the Workplace Drew and I discuss why humor at work matters, how you can bring it into your work no matter where you are or what you do (it's just like managing your career!), [...]

By | 2017-02-21T01:27:37+00:00 July 31, 2015|0 Comments

Just One Tip: Expert Ideas on How to Add Humor to Your Speaking

How to Add Humor to Your Speaking I was asked recently at an event to provide just one tip that helps me use humor in my speaking. I thought, “what a great question.” Speaking of funny....! As a storyteller and comic improviser, I deeply believe (and have written a lot about - yep I'm passionate about it!) in humor in business, marketing and communications. If you are reading my blog, [...]

By | 2017-02-21T01:37:49+00:00 May 29, 2015|2 Comments

Why People Share: A Shareology Podcast with Bryan Kramer

On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my podcast about a topic we both are passionate about: why people share content. I heard him speak on this topic at Social Media Marketing World in March in San Diego: #SMMW15. Bryan and Kathy at SMMW15   Follow Bryan Follow Kathy This is the [...]

By | 2017-02-09T00:49:13+00:00 April 9, 2015|0 Comments

Neuromarketing Persuasion – A Chat with Roger Dooley

On Feb 12, I had the pleasure of chatting with Roger Dooley, author of Brainfluence, one of my favorite marketing books of the last few years. On this podcast, we chat neuromarketing, influence and persuasion and what marketers must do differently. Neuromarketing with Roger Dooley Follow Kathy Follow Roger Neuromarketing and Podcast Highlights Note: Roger uses "neuromarketing" in a very broad context. This podcast focuses not on measurement [...]

By | 2017-02-09T00:51:48+00:00 February 12, 2015|0 Comments

Content Marketing Funnel: Podcast with Jason Miller

Jason Miller, author of Welcome to the Funnel Content Marketing Funnel I had the pleasure of chatting with one of my favorite content marketers this week, Jason Miller of LinkedIn, and author of "Welcome to the Funnel." Follow Kathy Follow Jason Tips From the Podcast 1. Inject your personality into it. The more you integrate your passion and knowledge of other things into your content, the more creative [...]

By | 2017-02-09T00:52:16+00:00 January 27, 2015|0 Comments

Top Marketing Posts in 2014 for LinkedIn

Happy New Year, everyone. 2014 was a busy year, and I hope it was a great one for all of you. Each year, I like to review my content and see what you liked most - what was most read, shared, and commented on. This post refers to my top marketing posts in 2014 on LinkedIn - and you can see most of those right here on too! [...]

By | 2017-02-09T00:46:10+00:00 January 6, 2015|0 Comments
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