Kathy will be speaking at WriterAccess's Content Marketing Conference in Las Vegas May 2016. More details TBD. You can listen to her webinar for WriterAccess here on using "Improv Comedy to Create Consistently Great Content Marketing Ideas."
A few months back, I had the pleasure of chatting with one of my fave storytellers and story curators, author Karen Dietz, about the future of business storytelling. She is the author of Business Storytelling for Dummies. Future of business storytelling www.gratisphotography.com StoryDNA: The Future of [...]
This post was originally posted on Convince and Convert. I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things [...]
Why Financial Marketing Needs to Lighten Up! I gave a webinar a few weeks back about how to come up with new ideas for content marketing that were fresh and fun using improv comedy. This wasn't about being funny - it was about using principles from improv to [...]
I love this model: the story spine which combines the art of business storytelling with a practical approach for business. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where [...]
We're all taught to be interesting and fascinating. In part, that's true. There is science that shows we're attracted to what's different, fresh, fascinating. It's great to be those things. And I am all in favor of it! If you really want to know how to build better [...]
customer engagement and vulnerability: show a little leg first Empathy is not a soft skill in my mind. When we approach business from a place of empathy and vulnerability something magic happens. Vulnerability is a powerful thing in storytelling because it creates a human connection unlike [...]
In this brief video, I talk about why every company needs a storytelling strategy - a topic I wrote about in detail. Your big story (your core purpose story) and all the other stories you tell about your business set you apart, help you scale and act as [...]
My post was published in July in the Convince & Convert blog. Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story. And [...]
On Wednesday, August 5th, we had a special episode of the 'Improv and Innovation Cafe'.' I had a great time chatting with my friend, fellow improviser and storyteller, Kat Koppett, about storytelling for presentations and why every time you have a chance to present, you should be telling [...]
