Last week on my Blogtalkradio podcast, I talked about a topic that I believe is critical to great business storytelling: vulnerability. Too many business stories fail to connect because they 1) are not told through the lens of a human being (hey, you can't hug a company!); and [...]
We - Brian Carter, Gary Ware and I - had so much fun in part I, that we came back for more! On July 30th, we had a part II of improv and content marketing. In this episode, we demonstrated live how improv can be applied to generate [...]
Most of You Won’t Read This. You Should. There is One BIG Question All Businesses MUST ask about their content We’re on overload. You are. I am. Everyone is. Your customers are. Digital Overload: Image Source by mkhmarketing CC by 2.0 That means most [...]
Humans are wired for stories. One of the most important questions entrepreneurs and organizations can ask themselves is how to be a better storytellers. Stories are everywhere, and storytelling is the most important leadership, cultural and marketing skill business people need today. I have written about this often [...]
On May 28th, I had such a great time chatting with one of my favorite authors, Annette Simmons, about business storytelling for better results. She is a storyteller extraordinaire, a heck of a lot of fun to chat with (she has a great Southern accent and sense of [...]
Joseph Campbell’s Hero’s Journey is a classic story archetype. And while the Hero’s Journey is still an important trope in storytelling, it needs a modern update to help entrepreneurs champion their movements successfully. Below are some key points every entrepreneur should know about entrepreneurship and the Hero's Journey. [...]
Note: This is an updated post from last year. The stories employees and executives tell internally are leading indicators of organizational health and marketplace effectiveness – more so than the marketing stories we tell externally. There is no sound wall between external and internal worlds. That means before [...]
The right brain likes to invert assumptions and examine “what if” scenarios. Creative techniques such as SCAMPER, for example, start by suspending assumptions about products and what people need in order to see new things. And, by rearranging and modifying existing products, we can create new breakthrough ideas. [...]
Note: this is an adaptation of a prior post from 2012. Improvisation in Business Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right brain techniques improvisation for idea generation is becoming more common within the enterprise. It's an idea whose time has come as co-created [...]
On April 9th, I had the pleasure of chatting with fellow human marketer, Bryan Kramer, from Pure Matter and author of H2H on my podcast about a topic we both are passionate about: why people share content. I heard him speak on this topic at Social Media Marketing [...]
