Storytelling And Employee Engagement

Story of Teams: Storytelling and Employee Engagement #storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails.   Employees Don't Trust Employee engagement is all the rage...and most programs fail.  Why? Research tells us that once employees are paid at [...]

By |2018-01-28T23:40:14+00:00January 28, 2018|

Five Ways That Improv Ups Your Business Game

(My first version of this post appeared in PureMatter blog).   I am an unabashed humor and improv nerd. And I mean visibly nerdy from space. At 8, the very first presentation I gave to a class that I remember was on Harold Lloyd, Hollywood’s silent film-era comedy [...]

By |2017-09-24T21:34:22+00:00September 4, 2017|

How Open-Mic Content Grows Audiences

An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic."   Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. And clubs often (thought not always) don't pay open-mic participants. That can be [...]

By |2018-01-06T02:02:28+00:00October 13, 2016|

Ten Brand Commandments – Co-Created Content

A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers [...]

By |2017-02-21T22:25:31+00:00October 3, 2016|

8 Traits of Improvisational Business Leaders

We're All Improvisers in Business: Traits of Improvisational Business Masters The following is an excerpt from my new book, ""Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." All Hail "The Improviser-in-Chief" Bill Clinton is an example of a master [...]

By |2018-01-12T22:19:45+00:00September 29, 2016|

Strategic Business Storytelling (Part 2)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and [...]

By |2017-02-21T22:26:41+00:00September 15, 2016|