Interactive Storytelling Lessons from Silent Film Era Physical Comedy Interactive storytelling is not an option today. If you are not doing it, you will be left behind. Harold Lloyd’s silent comedy was story *crack* to my 9-year-old brain. Here was a silent film era comedy stuntman who relied solely on visual comedy and object work to tell these funny and very human stories. I couldn't get enough of it. I [...]
Story of Teams: Storytelling and Employee Engagement #storytelling drives everything and it's time for companies to challenge the #story behind why #employeeengagement fails. Employees Don't Trust Employee engagement is all the rage...and most programs fail. Why? Research tells us that once employees are paid at parity and perceive fairness, then money is not a motivator. It's not a lasting motivator. Yes, people want meaningful work and they [...]
(My first version of this post appeared in PureMatter blog). I am an unabashed humor and improv nerd. And I mean visibly nerdy from space. At 8, the very first presentation I gave to a class that I remember was on Harold Lloyd, Hollywood’s silent film-era comedy stuntman. Oh, and I dressed the part, too. Source: Gratisography.com I’ve managed teams in marketing and I’ve been performing comedy [...]
Improv in Business Customer Service Source: etherspeak.com On May 25th, Gary Ware, fellow improviser and marketer, and I chatted about improv in business customer service and crisis communications. We do a few exercises and talk about ways you can say "yes and" to your customers. Want more info on how to use improv in business? Check out my book! Watch the Video https://www.youtube.com/watch?v=fNKAHMFnDJA&t=1s&width=645&height=360
Kathy chats with Kerry Gorgone on the October 10th version of MarketingSmarts about her new book, "Stop Boring Me!"
Kathy chats with Vincenzo Landino about Happy Days, human jumping the shark and why improv matters in marketing on Episode 154 of Brand Boost.
An open-mic content mindset can help companies tremendously. First, let me back up and define "open-mic." Typically, an open-mic night is a sampling of different acts in one night. Each comic gets 5-10 minutes. And clubs often (thought not always) don't pay open-mic participants. That can be good or bad depending on many factors. The point - to give comics exposure, build audiences for clubs, and allow clubs to [...]
A Little Background Vincenzo Landino and I chatted a few weeks back for his Brand Boost podcast. We talked about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark. We also talked about why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a [...]
We're All Improvisers in Business: Traits of Improvisational Business Masters The following is an excerpt from my new book, ""Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." All Hail "The Improviser-in-Chief" Bill Clinton is an example of a master adapter and he demonstrates the best traits of improvisational business leaders. In 2012, NPR called Bill Clinton "The Improviser-in-Chief" for his ability [...]
Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]