Strategic Business Storytelling (Part 1)

Strategic Business Storytelling In July, I presented to the Corporate Board researchers (based in NY) on strategic business storytelling. We are swimming in data; what we need is actionable information that moves us to act. I talked with the group - mostly economists, data analysts and scientists - about the need to focus on the story behind the data. The present and future of strategic business storytelling is [...]

By |2017-02-21T22:27:09+00:00September 6, 2016|0 Comments

Creating Ballsy Content with Jon Burkhart

Creating Ballsy Content - Why it Matters, What it Means, and How to Do it Jon Burkhart and I had a blast on a blab we did Thursday August 4th on how creating ballsy content (with a high badass ratio) is a creative imperative today. How do you push past fear, get bolder in your thinking, and how can improvisation (and yes and!) help? Also, why do Jon and I [...]

By |2017-02-21T00:47:08+00:00August 6, 2016|0 Comments

Creating a Risk-Taking Culture with Betabrand’s CEO

Creating a Risk-Taking Culture of Humor: A Podcast Chat with Betabrand's Chris Lindland New Ideas, Nonstop Yesterday, I got to have my second chat with one of my favorite podcast guests, Chris Lindland. The CEO of Betabrand, Chris has brought innovation, humor and a risk-taking culture to the company. And that has paid dividends. In less than two years' time, Chris transformed this "clothing meets Kickstarter" startup from [...]

By |2017-02-21T22:27:38+00:00August 5, 2016|0 Comments

How to Find Remarkable Stories

Need inspiration for great stories? Look at the human experiences that shape you and your business. Great stories are everywhere. You just have to know where to look! Inside and Outside the Organization The Truth Matters. Image source: gratisography.com 1. Your values and big purpose - how do you help people? What's the cause you are committed to that's bigger than you? It’s never about just your products. [...]

By |2017-02-28T06:56:22+00:00June 28, 2016|0 Comments

StoryDNA: Building Storytelling Organizations

Six Keys to Building Storytelling Organizations That Last   Building storytelling organizations is a critical topic. Why? Because every company today is a publishing company, and a storytelling company. Stories are the amino acids of great marketing content. It's the foundation for building your content house. And building a solid content house can only happen when storytelling is in your organizational DNA. Story Atoms. Source: quotesgram.com The Role [...]

By |2018-01-06T03:36:33+00:00June 28, 2016|0 Comments

Increase dramatic tension in business storytelling

Tension in business storytelling. Image source: gratisography.com How to increase dramatic tension in business storytelling I have learned so much over the years from comedy beyond just how to be funny; what has served me well is that I learned how to increase dramatic tension in business storytelling. The heart of great business storytelling and comedy is the same - it starts with the truth. Here is an [...]

By |2017-02-21T22:30:25+00:00June 24, 2016|0 Comments

Idea Orgasms: Playfulness and Creativity

Idea Orgasms! Image source: gratisography.com Idea Orgasms - How Play Fuels Creativity On Friday, June 24th, I did a great blab with my friend, Gary Ware, on achieving breakthroughs with playfulness and creativity. Why? Because the collision of ideas gives us creative fuel! In this blab we talk about ways to inspire your creativity, how to mix it up, why you should have idea orgasms, idea orgies and [...]

By |2017-02-21T22:30:58+00:00June 24, 2016|0 Comments

Bust Boring Content! Sheet Fitters Example

I hear this a lot: "I work in a boring industry or I have a boring product. There isn't much I can do." I disagree. You can bust boring content. There is no boring product or industry - only boring marketing lacking imagination. I believe anyone can think more creatively about content. There are so many ways to get creative! Three Sheets to the Wind, Source: gratisography.com I [...]

By |2017-02-21T22:31:41+00:00June 23, 2016|3 Comments

Why John Oliver Rocks Content and So Can You

  John Oliver, Source: Youtube.com, This Week with John Oliver Why John Oliver Rocks Content I love John Oliver. He's up there in my comedy pantheon along with Key and Peele and Jon Stewart (who gave him his start on The Daily Show). He's smart, insightful, self-deprecating, and funny as hell. John Oliver rocks content and, well, so can you. I believe his show, Last Week Tonight with John Oliver, [...]

By |2017-02-21T22:32:17+00:00June 22, 2016|1 Comment

Generate Creative Marketing Ideas Using Improv Comedy

This past week, I had a blast reprising a blab I started about 10 months ago: how to generate creative marketing ideas using improv comedy. This is the 4th installment in the series with my improv and marketing friends, Gary Ware and Brian Carter. We're all marketers and improvisers. There is so much noise out there and a lot of bad content. So you have to experiment and think differently [...]

By |2017-02-21T22:34:21+00:00May 26, 2016|2 Comments